Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.