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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

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Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
Insights & Advice

How to Maintain Established Place Brands?

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International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

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Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

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Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

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The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

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Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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