Overtourism: How Does it Affect Destination Reputation and Competitiveness?

Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.

How to Measure Success and Effectiveness of Place Branding Initiatives?

How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.

Latest news

- Advertisement -spot_img