- Introducing: World's Best in Place Branding -spot_img

placemaking

Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.

Observations

Algarve: Destination Strengths, Challenges and Opportunities

Florian Kaefer -
Algarve destination report: tourism strengths, challenges and opportunities. A snapshot of sustainability performance in Portugal's southernmost region.
Expert Advice

New Working Environments: How Cities Compete for Mobile Talent

TPBO -
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
Interviews

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

TPBO -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Research Insights

Smart Cities and City Branding: How ICT Impacts Urban Development and Representation

TPBO -
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Interviews

Steven Pedigo on City Branding, Economic Development and Urban Sustainability

TPBO -
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Interviews

Olle Zetterberg on Stockholm Business Region Marketing and Branding

TPBO -
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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