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placemaking
Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.
Eight Examples of Inspiring Community-Centric Place Brand Development
TPBO -
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Rafael Enzler on Placemaking in Switzerland
TPBO -
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
TPBO -
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
TPBO -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic
TPBO -
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
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