Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

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Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.

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