Public Diplomacy
Public Diplomacy, from an international relations perspective, is about communication with foreign publics to establish a dialogue designed to inform and influence. It is closely linked to the concept of nation branding, although its importance on a city and regional level is growing. The following articles provide latest research insights, examples and reflections on the changing field of public diplomacy practice:
Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
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David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
How to Use Soft Power and Hard Power in Country Reputation Building
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
My Reflections on the 4th International Place Branding Conference in Greece, November 2019
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
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Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.