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Public Diplomacy

Hong Fan on City Branding in China, Image Research and Public Diplomacy

Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.

Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area

Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.

Christopher Browning on Humour, Nation Branding and the Politics of Identity

The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.

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