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Public Diplomacy

Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream

Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.

Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation

Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.

Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia

Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.

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