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  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!
  • Getting Nation Branding Right Post-Covid – Euronews Debate
  • 2021 Place Branding Trends and Priorities – Podcast Episode 5

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Nation Branding

Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.

brand america 2021
Observations 

Is America Back Again? Rebuilding Brand America

17 February 202125 February 2021 The Editorial Team Country Branding, country brands, country image, Nation Branding, nations, North America, premium access, USA

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

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Nation branding post covid euronews debate
Observations 

Getting Nation Branding Right Post-Covid – Euronews Debate

3 February 20211 February 2021 Florian 0 Comments Country Branding, Nation Branding

Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially

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Research Insights 

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

20 January 202120 January 2021 The Editorial Team branding, Europe, Greece, Nation Branding, Place Branding Journal, premium access

Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.

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Interviews 

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

10 December 202018 January 2021 The Editorial Team Copenhagen, Economic Development, Iceland, Nation Branding, place brand researchers, premium access, Scandinavia, Stockholm, Talent Attraction, travel and tourism

Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.

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Book Reviews Interviews 

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

8 December 202018 January 2021 The Editorial Team Asia, Country Branding, Nation Branding, premium access, Singapore

Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.

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  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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