Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

Daniel Valverde Bagnarello on Costa Rica’s country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

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