Nation Branding
Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.
Public Diplomacy, Social Media, and Place Branding in the Global South: Latest Research
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Discover latest research on public diplomacy, nation branding, social media, and place branding from the Global South.
Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision
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Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.
Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin
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Discover Aglaé Perrin's insights on Nation Branding in Latin America & Caribbean and her unique findings on Costa Rica's brand strategy.
How Economic Development Programs Can Change Perceptions of Places
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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Nation Branding in Europe – Book Review
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Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
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Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.