Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.
KOH Buck Song Speaker Profile
Koh Buck Song (family name: Koh) is a Singaporean country brand advisor who has advised the Singapore government on many aspects of economic and...
How Economic Development Programs Can Change Perceptions of Places
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Nation Branding in Europe – Book Review
Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
Global Soft Power Summit 2022 by Brand Finance – Event Invitation
Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.