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Public Diplomacy

Public Diplomacy, from an international relations perspective, is about communication with foreign publics to establish a dialogue designed to inform and influence. It is closely linked to the concept of nation branding, although its importance on a city and regional level is growing. The following articles provide latest research insights, examples and reflections on the changing field of public diplomacy practice:

Research Insights

Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research

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Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
Conferences

Public Diplomacy in Asia 2021 Conference Recap

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A short summary and recap of the Public Diplomacy in Asia conference by the Singapore International Foundation, which took place in July 2021.
Conferences

Public Diplomacy in Asia – Conference Preview

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Partner contribution - Is people-to-people diplomacy the future of international relations in today’s hyper-connected world? How might states tap into the growing influence wielded...
Expert Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

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David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Expert Advice

How to Use Soft Power and Hard Power in Country Reputation Building

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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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