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Russia

Institute for Identity (INSTID)

TPBO -
Company profile of INSTID, the Institute for Identity. Specialists in place identity, iconic graphic design, social anthropology, place personality, creating a tradition.
Case Studies

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

TPBO -
Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Case Studies

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

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Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
City Profiles

Moscow City Performance, Brand Strength and Reputation

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Moscow's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Interviews

Vadim Volos on Country Brands, National Image and Tracking Reputation

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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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