Institute for Identity (INSTID)
Company profile of INSTID, the Institute for Identity. Specialists in place identity, iconic graphic design, social anthropology, place personality, creating a tradition.
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Russia
Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia
Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the “tough” city of Irkutsk in Siberia, Russia.
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Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story
Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
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Moscow City Performance, Brand Strength and Reputation
Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
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Vadim Volos on Country Brands, National Image and Tracking Reputation
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK’s annual nation brand perception survey.
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