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Institute for Identity (INSTID)

Company profile of INSTID, the Institute for Identity. Specialists in place identity, iconic graphic design, social anthropology, place personality, creating a tradition.

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.

Moscow City Performance, Brand Strength and Reputation

Moscow's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Vadim Volos on Country Brands, National Image and Tracking Reputation

Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.

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