Russia | The Place Brand Observer

Institute for Identity (INSTID)

Company profile of INSTID, the Institute for Identity. Specialists in place identity, iconic graphic design, social anthropology, place personality, creating a tradition.

Case Studies Place Branding Regional Branding

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

27 September 20182 October 2018 The Editorial Team place identity, premium access, Russia

Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.

City Profiles

Moscow City Performance, Brand Strength and Reputation

18 September 20183 January 2020 The Editorial Team city brand, city image, livability, reputation, Russia

Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Interviews Place Brand Image

Interview with Vadim Volos on Country Brands, National Image and Tracking Reputation

7 June 201820 June 2018 The Editorial Team country brands, country image, country rankings, nation brands index, premium access, reputation, Russia

Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK’s annual nation brand perception survey.