Russia – The Place Brand Observer

Institute for Identity (INSTID)

Company profile of INSTID, the Institute for Identity. Specialists in place identity, iconic graphic design, social anthropology, place personality, creating a tradition.

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

2 October 201815 October 2018 The Editorial Team brand positioning, city brand, city identity, premium access, Russia

Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the “tough” city of Irkutsk in Siberia, Russia.

Lipetsk regional identity and branding example

Case Studies Place Branding Regional Branding

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

27 September 20182 October 2018 The Editorial Team place identity, premium access, Russia

Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.

City Profiles

Moscow City Performance, Brand Strength and Reputation

18 September 201825 October 2018 The Editorial Team city brand, city image, livability, premium access, reputation, Russia

Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Interviews Place Brand Image

Interview with Vadim Volos on Country Brands, National Image and Tracking Reputation

7 June 201820 June 2018 The Editorial Team country brands, country image, country rankings, nation brands index, premium access, reputation, Russia

Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK’s annual nation brand perception survey.

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