Moscow City Performance, Brand Strength and Reputation

Moscow: how does the capital of Russia, one of the world's geopolitical leaders, perform in studies of economic competitiveness? Is the twelve million city a global leader in terms of talent and innovation? How good is Moscow's reputation abroad, and what are its best brand assets? Find the answers in this overview of Moscow's performance, according to global rankings that measure city competitivity.

Learn about:

  • Moscow’s reputation and performance as city brand;
  • Place equity and economic performance of Moscow;
  • Moscow as a hub for creativity and innovation;
  • Moscow's performance as a global financial center.

Moscow city brand performance and reputation

Despite being an important cosmopolitan city and the capital of the world's largest country, Moscow is not among the most reputable cities. The 2017 City RepTrak study positioned it 55th, between Mexico City and Cairo.

Ranking 35th in the 2017 Global Power City Index, Russia’s capital is also positioned relatively low in terms of its global influence. In comparison, the big capitals of Europe – London (1st), Paris (4th) and Berlin (8th) — all rank much higher.

Moscow fails most strongly in the categories of environment (44th) and economy (34th). On the other hand, it received a high score for accessibility (12th), showing its international connectedness.


Oh, it looks like you haven't yet got full access to our articles. Please subscribe here to continue reading.

The Editorial Team

We hope you found this article useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!