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sustainable development

Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.

Interviews

Andy Pike on Place Brands and Regional Development

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Andy Pike, Director of the Centre for Urban and Regional Development Studies (CURDS) at Newcastle University in the UK explains how the concept of "Origination" serves as link between local and regional development and place brands.
Interviews

Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

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Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Uncategorized

City Reputation Rankings: Four Cities We Love For Their Sustainability

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Learn about city reputation rankings linked to sustainability: Copenhagen, Stockholm, Vienna, Vancouver world's 'greenest' and most reputable cities.
Uncategorized

New Ranking Presents World’s Top 100 Green Destinations

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Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.
Conferences

Creating Liveable and Loveable Places in Australia – the Scope for Place Branding

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Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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