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Switzerland

Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland's nation branding, country image, public diplomacy, business hubs and national reputation.

Interviews

Edwin Schmidheiny on International Branding

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Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Case Studies

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

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Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Case Studies

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

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Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Case Studies

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

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Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Case Studies

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

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Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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