Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Geneva – City Performance, Brand Strength and Reputation
Explore Geneva's economic and sustainability performance, city brand strength and reputation, according to leading rankings and indices.
Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist
Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.
Switzerland: Country Brand, Positioning and Reputation
Switzerland: near the top of most rankings, read through more than ten years of our interviews on Swissness, investment and place branding.
Zürich – City Performance, Brand Strength and Reputation
Explore how Zürich performs in rankings of economic performance, city brand strength and reputation, livability and urban sustainability.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.