Latest:
  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!
  • Getting Nation Branding Right Post-Covid – Euronews Debate
  • 2021 Place Branding Trends and Priorities – Podcast Episode 5

TPBO

The Place Brand Observer

Switzerland investment locations

  • About
    • About TPBO
    • Our Services
    • Others About TPBO
    • Contact Us
  • Location Scout
    • Cities
    • Countries
    • Destinations
    • Regions
  • Place Branding
    • Place Branding Academy
    • Choose Topic…
      • Talent Attraction
      • Economic Development
      • Travel & Tourism
        • Sustainable Tourism
      • Sustainability
      • City Branding
      • Destination Branding
      • Regional Branding
      • Nation Branding
      • Country Branding
      • Placemaking
      • Place Marketing
        • City Marketing
        • Destination Marketing
      • Public Diplomacy
      • Place Reputation
        • City Reputation
        • Country Reputation
    • Expert Insights
      • Panel
        • Latest Panel Insights
      • Latest Research Insights
    • Place Branding Examples
    • Guides & Tutorials
    • Strategy Innovation Lab
    • Place Brand Theory
    • Recommended Books
    • Upcoming Events
      • Past Events
  • Specialist Directory
    • Place Brand Makers & Shapers
      • Latest Interviews
    • Specialized Consultants
    • Recommended Speakers
    • Academic Researchers
  • Podcast
  • Premium
    • Why TPBO Premium?
    • My Account
    • Log Out

Switzerland

Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.

Case Studies Interviews Region Reports 

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

17 November 202011 December 2020 The Editorial Team Economic Development, economic development professionals, Europe, fdi, region, Switzerland

What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region’s brand strengths and appeal as place to live and invest in.

Read more
Case Studies Interviews 

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

14 May 20203 June 2020 The Editorial Team Destination Branding, Europe, premium access, region, Regional Branding, sustainability, sustainable development, Switzerland, travel and tourism

Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the “brutally local” theme.

Read more
Zürich economic performance, brand, reputation
City Profiles 

Zürich City Performance, Brand Strength and Reputation

25 October 201916 July 2020 The Editorial Team Europe, premium access, Switzerland

Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.

Read more
Most innovative countries 2019 revealed
Observations 

Switzerland Tops Most Innovative Countries Ranking 2019

7 August 20197 August 2019 Florian Country Branding, country rankings, Europe, innovation, ranking, Switzerland

Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.

Read more
Switzerland country performance, brand image, reputation
Country Profiles 

Switzerland Country Performance, Nation Brand Image and Reputation

3 July 201824 August 2020 The Editorial Team country brands, country image, Europe, nation brand value, premium access, Switzerland

Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Read more
  • ← Previous
  • Next →


Organizations: please contact us for a special quote.

Place Brand Leaders: The Podcast

Listen to the latest episodes HERE

Just published

  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!

Let’s connect

Browse library

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

  • About TPBO
  • Our Services
  • Join TPBO Premium
  • Testimonials
  • Privacy & Cookies Policy
  • Copyright & Disclosure
  • Email newsletter
  • Sitemap
  • Recommended Speakers
  • Specialized Consultants
  • Leading Professionals
  • Global Expert Panel
Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.