Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Wer positioniert den Standort? Eine Frage für das Schweizer Standortmarketing
Wer trägt das Mandat dafür, wie ein Standort von aussen wahrgenommen wird? Stimmen aus der Fachwelt, Schweizer Modelle und drei Fragen.
Who Positions the Place? A Question for Swiss Location Marketing
Who holds the mandate for how a place is perceived externally? Expert views, Swiss models and three questions.
Claude Wagner on the Fragility and Future of Place Branding in Switzerland
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
Lausanne – City Performance, Brand Strength and Reputation
How Lausanne performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Basel – City Performance, Brand Strength and Reputation
Explore how Basel performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Bern – City Performance, Brand Strength and Reputation
Explore how Bern performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.