Insights and thoughts on Switzerland, it’s nation branding, country image and national reputation:
Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the “brutally local” theme.
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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
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Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
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Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
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