Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Florian Kaefer Consulting
Florian Kaefer is the founder and director of The Place Brand Observer, co-founder and editor of the Sustainability Leaders Project, and an advisor, speaker...
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Rafael Enzler on Placemaking in Switzerland
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Why Switzerland? Country Report
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.