Switzerland – The Place Brand Observer

Switzerland Country Performance, Nation Brand Image and Reputation

3 July 201812 July 2018 The Editorial Team country brands, country image, Europe, premium access, Switzerland

Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Country Branding Interviews

Interview with Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

23 November 20175 July 2019 The Editorial Team Asia, country brand professionals, country brands, country of origin, cultural diplomacy, Europe, premium access, public diplomacy professionals, Switzerland

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

Country Branding Place Brand Image Research Insights

How Transparency Impacts Place Attractiveness: Example Switzerland

31 October 201718 January 2018 The Editorial Team country image, Europe, premium access, reputation, Switzerland

How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.

Research Insights

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

21 March 2017 The Editorial Team Australia, Canada, China, country rankings, Denmark, Finland, happiness, Iceland, Netherlands, New Zealand, Norway, Sweden, Switzerland, USA

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

Country Branding Destination Branding Nation Branding

Brand Asia at World Economic Forum Davos: Underpitched or Overplayed?

3 January 20171 February 2018 The Editorial Team Aparna Sharma, Asia, India, nations, Switzerland

India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.

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