Switzerland | The Place Brand Observer

Switzerland Tops Most Innovative Countries Ranking 2019

7 August 20197 August 2019 Florian Kaefer country rankings, Europe, innovation, ranking, Switzerland

Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.

Country Guides

Switzerland Country Performance, Nation Brand Image and Reputation

3 July 201812 July 2018 The Editorial Team country brands, country image, Europe, premium access, Switzerland

Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Country Branding Interviews

Interview with Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

23 November 20175 July 2019 The Editorial Team Asia, country brand professionals, country brands, country of origin, cultural diplomacy, Europe, premium access, public diplomacy professionals, Switzerland

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

Country Branding Place Brand Image Research Insights

How Transparency Impacts Place Attractiveness: Example Switzerland

31 October 201718 January 2018 The Editorial Team country image, Europe, premium access, reputation, Switzerland

How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.

Place Brand Image Research Insights

2017 Country Reputation Ranking: Leaders, Highlights and Trends

29 August 20173 September 2019 The Editorial Team Canada, China, country image, country rankings, Germany, reputation, Russia, Spain, Switzerland, UK, USA

Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.

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