Insights and thoughts on Switzerland, it’s nation branding, country image and national reputation:
Zürich: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
Read more
Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Read more
Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Read more
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Read more
How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Read more