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Switzerland

Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.

City Profiles

Geneva – City Performance, Brand Strength and Reputation

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Explore Geneva's economic and sustainability performance, city brand strength and reputation, according to leading rankings and indices.

Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist

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Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.
Country Profiles

Switzerland – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Snapshot of Switzerland's country brand strength and reputation, according to studies measuring economic development, livability, sustainability.
City Profiles

Zürich – City Performance, Brand Strength and Reputation

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Explore how Zürich performs in rankings of economic performance, city brand strength and reputation, livability and urban sustainability.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation

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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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