Switzerland | The Place Brand Observer

Zürich City Performance, Brand Strength and Reputation

25 October 201927 January 2020 The Editorial Team Europe, premium access, Switzerland

Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.

Country Branding Observations

Switzerland Tops Most Innovative Countries Ranking 2019

7 August 20197 August 2019 Florian Kaefer country rankings, Europe, innovation, ranking, Switzerland

Switzerland is world’s most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.

Country Profiles

Switzerland Country Performance, Nation Brand Image and Reputation

3 July 20184 January 2020 The Editorial Team country brands, country image, Europe, premium access, Switzerland

Switzerland’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Country Branding Place Brand Image Research Insights

How Transparency Impacts Place Attractiveness: Example Switzerland

31 October 201718 January 2018 The Editorial Team country image, Europe, premium access, reputation, Switzerland

How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.