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Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
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Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
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What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
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Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
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Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.
Zürich City Performance, Brand Strength and Reputation
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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich's economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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