Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Kaspar Howald on How 100% Valposchiavo Connects Agriculture, Local Trade and Tourism
Kaspar Howald on how a threatened farmland project became 100% Valposchiavo, why small destinations should market by topic rather than novelty, and tourism as one sector among several.