Interview with Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Read moreLatest research insights, thoughts and examples of Tel Aviv city branding, brand image and place reputation:
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Read moreHow to communicate your innovation city brand in five simple steps – city marketing expert advice by Christopher Hire of 2thinknow consultancy.
Read moreAmir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Read moreHila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv’s brand positioning as a global city of innovation.
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