Tel Aviv – The Place Brand Observer

Interview with Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

31 August 201830 August 2018 The Editorial Team Asia, city brand, city brand professionals, Israel, Middle East, talent attraction, Tel Aviv

Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.

City Branding Expert Advice

How to Communicate Your Innovation City Brand in 5 Steps

28 April 201719 April 2018 The Editorial Team Christopher Hire, city brand, city marketing, city rankings, innovation, London, ranking, Tel Aviv

How to communicate your innovation city brand in five simple steps – city marketing expert advice by Christopher Hire of 2thinknow consultancy.

Case Studies Country Branding Place Brand Image Research Insights

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

28 February 201718 January 2018 The Editorial Team country brands, country image, Israel, marketing, Place Branding Journal, premium access, rebranding, Tel Aviv

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

Interviews

Interview with Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

16 April 201517 January 2018 The Editorial Team brand positioning, city brand, city brand professionals, city identity, city image, Israel, premium access, Tel Aviv

Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv’s brand positioning as a global city of innovation.