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Tel Aviv

Latest research insights, thoughts and examples of Tel Aviv city branding, brand image and place reputation:

Interviews

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

TPBO -
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Expert Advice

How to Communicate Your Innovation City Brand in 5 Steps

TPBO -
How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
Case Studies

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

TPBO -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

TPBO -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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