City Branding Case Study: Developing a Brand Strategy for Cork in Ireland

Place branding expert Malcolm Allan of Placematters shares this case study and example of region branding and marketing of Cork in South-West Ireland.

This brand strategy is the product of twenty months hard work by a brand development team led by Colliers International Destination Consulting (Dublin), with Fuzion Design and PR (Cork), Location Connections (London) and Placematters (West Sussex).

Learn about:

  • The client, objective (brief), and key stakeholders;
  • The brand problem Cork city region;
  • The strategy used to enhance the branding and marketing efforts of the region of Cork;
  • Auditing (current perceptions of the Cork city region);
  • Development of the brand proposition;
  • Final testing, refining and briefing of Cork’s city region branding strategy.
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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!