TAG
rebranding
Rebranding is the attempt to change the brand – reputation – of a city, region, destination or nation. Learn about examples of rebranding and what experts think about the topic.
How Antioch in Northern California Became the City of Opportunity | A Rebranding Story
TPBO -
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
TPBO -
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
TPBO -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
TPBO -
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Reflections on the International Branding Strategy of the Nordic Region
TPBO -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Latest news
- Advertisement -