strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
Current State of Country Brands in Latin America: The Voice of the Protagonists
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
From Conflict to Cuisine: New Perspectives on Place Branding – 2025 Research Insights
Explore key insights from the latest issue of the Journal of Place Branding and Public Diplomacy. From cultural festivals to gastrodiplomacy and digital diplomacy, discover how cities and countries are shaping their identities in 2025.
FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
Destination Marketing Insights: U.S. Outbound Travel Trends in 2025
Latest insights into U.S. Outbound Travel Trends in 2025 and destination marketing by Danny Cohanpour of Trove Tourism Development Advisors.