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strategy

Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.

Insights & Advice

How to Create Effective Content Strategies for Place Branding in the Digital Age

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Discover key digital content strategies for place branding. Learn how to ensure coherence and consistency across platforms with expert insights.
Insights & Advice

How to Use Social Media for Effective Place Branding

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How to leverage social media for effective place branding. Expert insights on monitoring trends, engaging communities, and using AI tools.
Insights & Advice

How to Future-Proof Digital Communications in Place Branding

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Expert panel discusses how place branding can evolve with future-proof digital communication strategies, leveraging AI, VR, and real-time engagement to stay relevant and effective.

Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist

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Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.

Robert Govers: Scholar, Advisor, Speaker

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Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.
Conferences

Insights and Highlights from City Nation Place Global 2023

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Explore key insights from City Nation Place Global 2023 on place branding strategies, industry shifts, and award-winning campaigns.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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