strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Place Stewardship: The Missing Layer in Place Brand Governance?
Malcolm Allan argues that place branding needs a stronger focus on stewardship, shared responsibility and long-term care for a place’s identity, reputation and future.
Introducing TPBO’s Talent Attraction Europe & North America – Special Edition 2026
TPBO Publisher and Editor-in-Chief Dr Florian Kaefer on putting together the new special edition and the questions that emerged along the way.
What Recent Academic Research Tells Us About Talent Attraction
What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.
Olympic Legacy, Revisited: Latest Research in Place Branding and Public Diplomacy
A review of the latest Olympic place branding research reveals a shift towards governance, sustainability, public diplomacy and long-term reputation.
From Perception to Performance: Latest Research in Place Branding and Public Diplomacy
What the latest Place Branding and Public Diplomacy journal tells us: from nation brand validation to digital diplomacy and governance.
Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.