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Ireland

Ireland: country brand insights and thoughts on the Irish nation brand, its country branding, reputation and positioning as country-of-origin.

City Profiles

Dublin City Performance, Brand Strength and Reputation

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Explore how Dublin fares in terms of economic performance, city brand strength, livability and reputation, according to leading rankings and indices.
Country Profiles

Ireland – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Ireland's economic performance, soft power, country brand strength and reputation, according to leading rankings and indices.
Interviews

Stefan Roesch on Films, Destination Marketing and Tourism Opportunities

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Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Case Studies

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Insights & Advice

How to Measure Return on Investment of Sustainability in Destinations

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Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Case Studies

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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