Ireland – The Place Brand Observer

Interview with Stefan Roesch on Films, Destination Marketing and Tourism Opportunities

12 July 201820 July 2018 The Editorial Team Asia, destination marketing, Ireland, New Zealand, premium access, travel and tourism

Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.

City Branding Economic Development Place Branding

4 Place Branding Examples to Inspire Economic Development Professionals

5 February 20173 February 2017 The Editorial Team Canada, France, Ireland, strategy, urban development

Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.

Economic Development Expert Advice

How to Measure Return on Investment of Sustainability in Destinations

9 December 201614 April 2018 The Editorial Team Europe, Ireland, strategy, sustainability, sustainable tourism, travel and tourism

Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.

Case Studies City Branding

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

21 January 201517 January 2018 The Editorial Team brand awareness, city, Dublin, Europe, Ireland, premium access

Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.

Case Studies City Branding

How to Develop a City Branding Strategy: Example Cork, Ireland

27 November 20142 December 2018 The Editorial Team brand building, city, city marketing, Europe, Ireland, premium access, rebranding, region, strategy

City branding case study on Cork in Ireland – a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.