Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Read more
Ireland
Ireland: country brand insights and thoughts on the Irish nation brand, its country branding, reputation and positioning as country-of-origin.
4 Place Branding Examples to Inspire Economic Development Professionals
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Read more
How to Measure Return on Investment of Sustainability in Destinations
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Read more
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Read more
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland – a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Read more