Ireland
Ireland: country brand insights and thoughts on the Irish nation brand, its country branding, reputation and positioning as country-of-origin.
Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy
Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Dublin – City Performance, Brand Strength and Reputation
Explore how Dublin fares in terms of economic performance, city brand strength, livability and reputation, according to leading rankings and indices.
Ireland – Country Performance, Brand Strength and Reputation
Explore Ireland's economic performance, soft power, country brand strength and reputation, according to leading rankings and indices.
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Carol Gleeson on the Sustainable Destination Strategy of Burren Geopark in Ireland
Carol Gleeson on writing the Burren Geopark's sustainability programme into a statutory County Development Plan, why time is the hardest constraint, and reaching overtourism at the Cliffs of Moher.