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Ireland

Ireland: country brand insights and thoughts on the Irish nation brand, its country branding, reputation and positioning as country-of-origin.

Stefan Roesch interview
Interviews 

Stefan Roesch on Films, Destination Marketing and Tourism Opportunities

12 July 201810 May 2020 The Editorial Team Asia, destination marketing, Ireland, New Zealand, premium access, travel and tourism

Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.

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Place branding examples for economic development professionals
Interviews 

4 Place Branding Examples to Inspire Economic Development Professionals

5 February 20173 February 2017 The Editorial Team Canada, City Branding, Economic Development, France, Ireland, Place Branding, strategy, urban development

Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.

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How to measure ROI of sustainable tourism - example destination Ireland
Expert Advice 

How to Measure Return on Investment of Sustainability in Destinations

9 December 201614 April 2018 The Editorial Team Economic Development, Europe, Ireland, strategy, sustainability, sustainable tourism, travel and tourism

Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.

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City centre branding case study Dublin
Case Studies 

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

21 January 20152 October 2019 The Editorial Team brand awareness, city, City Branding, Europe, Ireland, premium access

Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.

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City branding case study Cork
Case Studies 

How to Develop a City Branding Strategy: Example Cork, Ireland

27 November 20142 December 2018 The Editorial Team brand building, city, City Branding, city marketing, Europe, Ireland, premium access, rebranding, region, strategy

City branding case study on Cork in Ireland – a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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