Place brand insights, strategies, stories and examples
Ireland: country brand insights and thoughts on the Irish nation brand, its country branding, reputation and positioning as country-of-origin.
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
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Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
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City branding case study on Cork in Ireland – a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
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