brand building | The Place Brand Observer

David Ferreira on How Mississauga in Canada Approaches City Branding

26 September 201910 May 2020 The Editorial Team brand building, Canada, city brand professionals, city marketing, North America, urban development

Mississauga’s city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada’s sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

Destination Branding Place Branding Research Insights

Destination Brand Personality: Why It Matters and How to Build It

13 June 201925 October 2019 The Editorial Team brand, brand building, brand management, brand positioning, destination, premium access

Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.

Case Studies City Branding

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

10 November 201716 May 2018 The Editorial Team brand building, brand positioning, city, city brand, city marketing, strategy

Here’s our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.

Interviews

Adriana Campelo about Heritage and Co-Creational Place Branding

14 September 201710 May 2020 The Editorial Team brand building, Brazil, city, city brand professionals, destination marketing, New Zealand, premium access, travel and tourism

Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.

City Branding Economic Development Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

13 April 201710 May 2020 The Editorial Team Berlin, brand building, branding, Canada, city identity, North America, place brand consultants, place management, placemaking, premium access

Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.