brand building – The Place Brand Observer

Destination Brand Personality: Why It Matters and How to Build It

13 June 201913 June 2019 The Editorial Team brand, brand building, brand management, brand positioning, destination

Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.

Case Studies City Branding

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

10 November 201716 May 2018 The Editorial Team brand building, brand positioning, city, city brand, city marketing, strategy

Here’s our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.

Interviews

Interview with Adriana Campelo about Heritage and Co-Creational Place Branding

14 September 201720 May 2018 The Editorial Team brand building, Brazil, city, city brand professionals, destination marketing, New Zealand, premium access, travel and tourism

Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.

City Branding Economic Development Interviews

Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

13 April 201713 April 2018 The Editorial Team Berlin, brand building, branding, Canada, city identity, North America, place brand consultants, place management, placemaking, premium access

Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.

Country Branding Interviews Nation Branding

Interview with Buck Song KOH on Nation Branding and Brand Singapore

26 January 201718 January 2018 The Editorial Team Asia, brand building, China, country brand professionals, country brands, nations, place brand consultants, placemaking, premium access, Singapore

In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.

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