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brand building

Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.

Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Research Insights

Destination Brand Personality: Why It Matters and How to Build It

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Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Case Studies

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

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Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.
Interviews

Adriana Campelo on Heritage and Co-Creational Place Branding

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Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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