This week as part of our interview series with place branding thinkers, shakers and doers, meet Martin Boisen: Independent Advisor at BOISEN: For the Love of Place, Co-founder of Phønix: The International Place Branding Panel and Lecturer at the University of Groningen. Over the last ten years, Martin Boisen has been involved in around 70 projects related to place branding, especially in connection with cities.
- The difference between place marketing and place branding;
- His key insights from 10 years as adviser on city branding and urban strategy;
- How to measure the effectiveness of place branding in an urban or regional context;
- Why place branding doesn’t work without place management.
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