Interview: Martin Boisen, City Branding Advisor and Lecturer

This week as part of our interview series with place branding thinkers, shakers and doers, meet Martin Boisen: Independent Advisor at BOISEN: For the Love of Place, Co-founder of Phønix: The International Place Branding Panel and Lecturer at the University of Groningen. Over the last ten years, Martin Boisen has been involved in around 70 projects related to place branding, especially in connection with cities.

Learn about:

  • The difference between place marketing and place branding;
  • His key insights from 10 years as adviser on city branding and urban strategy;
  • How to measure the effectiveness of place branding in an urban or regional context;
  • Why place branding doesn’t work without place management.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!