Netherlands | The Place Brand Observer

Economic Development Interviews Place Branding

Interview with Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

19 September 201924 September 2019 The Editorial Team Africa, brand, branding, Netherlands, place brand consultants, place brand researchers, premium access

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

Case Studies City Branding Place Branding

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

1 November 20184 November 2018 The Editorial Team city, city identity, city marketing, Europe, Netherlands

Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.

Martin Boisen Researcher Profile

Martin Boisen researches how place management, place marketing and place branding arose and evolved as part of urban and regional governance.

For the Love of Place

For the Love of Place consultancy with headquarters in Utrecht, The Netherlands, provides cities and regions with state-of-the-art advice on place marketing, place management and place branding.