Netherlands Country Image, National Reputation, Nation Brand Positioning

Martin Boisen Researcher Profile

Martin Boisen researches how place management, place marketing and place branding arose and evolved as part of urban and regional governance.

For the Love of Place

For the Love of Place consultancy with headquarters in Utrecht, The Netherlands, provides cities and regions with state-of-the-art advice on place marketing, place management and place branding.

Robert Govers, Independent Advisor

Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.

City Profiles

Amsterdam City Performance, Brand Image and Reputation

6 February 201828 August 2018 The Editorial Team Amsterdam, city brand, city image, Europe, Netherlands, premium access, reputation

Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Interviews Regional Branding

Interview with Gert-Jan Hospers on Urban and Regional Development and Place Marketing

10 August 201720 May 2018 The Editorial Team city marketing, Europe, Germany, marketing, Netherlands, place brand researchers, premium access, region

Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.

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