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Netherlands
Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.
Brabant: Good Place to Live, Invest or Visit? Region Report
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Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question "Why Brabant"? Includes expert opinion, interviews.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
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Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies
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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
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Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
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