- Introducing: World's Best in Place Branding -spot_img

Netherlands

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.

Amsterdam City Performance, Brand Image and Reputation

Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Gwen Zuring on Brabant Place Brand Management Strategies

How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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