Place brand insights, strategies, stories and examples
Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Read moreMartin Boisen researches how place management, place marketing and place branding arose and evolved as part of urban and regional governance.
Read more
For the Love of Place consultancy with headquarters in Utrecht, The Netherlands, provides cities and regions with state-of-the-art advice on place marketing, place management and place branding.
Read more
Robert Govers is chairman of the International Place Branding Association, managing research partner of good.country, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries.
Read more
Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Read more