city brand | TPBO

Auckland: A City Branding Success Story from Aotearoa New Zealand

17 March 202117 March 2021 The Editorial Team city brand, City Branding, Economic Development, New Zealand, Place Branding

Winner of City Nation Place’s ‘Place Brand of the Year 2020’ award, every stage of building Auckland’s city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.

Research Insights

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

29 September 20205 October 2020 The Editorial Team city brand, city image, city rankings, premium access, reputation

Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.

Interviews

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

27 August 202027 August 2020 The Editorial Team city brand, City Branding, city image, city rankings, Country Branding, country brands, country image, country rankings, Nation Branding, place brand consultants, reputation, sustainability

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

Expert Advice Innovation Lab

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

24 July 202020 July 2020 The Editorial Team city brand, City Branding, Europe, Poland, strategy

Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.

City Reports

City reports: discover which cities are attractive to visitors, talent and investors, and how they are working to strengthen their identity and image through smart strategies and imaginative measures.

← Previous