Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company’s analysis of Warsaw’s strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
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Winner of City Nation Place’s ‘Place Brand of the Year 2020’ award, every stage of building Auckland’s city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
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Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
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