city brand – The Place Brand Observer

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

2 October 201815 October 2018 The Editorial Team brand positioning, city brand, city identity, premium access, Russia

Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the “tough” city of Irkutsk in Siberia, Russia.

City Profiles

Moscow City Performance, Brand Strength and Reputation

18 September 201825 October 2018 The Editorial Team city brand, city image, livability, premium access, reputation, Russia

Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.

City Profiles

Hong Kong City Performance, Brand Strength and Reputation

10 September 201817 September 2018 The Editorial Team Asia, China, city brand, city image, livability, premium access, reputation

Hong Kong’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, innovation and sustainability.

City Profiles

Auckland City Performance, Brand Strength and Reputation

3 September 201817 September 2018 The Editorial Team Asia, city brand, city image, New Zealand, premium access, reputation

Auckland city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.