Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Read moreCity reports: discover which cities are attractive to visitors, talent and investors, and how they are working to strengthen their identity and image through smart strategies and imaginative measures.
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Cape Town’s attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.
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Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
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