On Brands and How to Build a Future-Oriented Branding Strategy | Interview with Calin Hertioga
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
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city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
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How Struer Became The City of Sound: Interview with Peter Kjeldbjerg
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
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Lisbon Economic Performance, City Brand Strength and Reputation
Lisbon: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Lisbon’s economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
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Interview with Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway’s dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
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