The State of Talent Attraction 2026
Built for Arrival: The Talent Attraction Brief 2026 looks at how places are approaching this question today. Drawing on examples, research and conversations from across the field, the brief explores what is changing in talent attraction, where the gaps remain, and what place leaders can learn from each other.
Produced by The Place Brand Observer, this free intelligence brief is for anyone working on place positioning, economic development, talent attraction or the wider challenge of making a place somewhere people genuinely want to build a life.
The briefing draws on a year of TPBO editorial research into 43 places, including seven interviews, academic research by Olga Rauhut Kompaniets, Abhinav Bhole’s comparison of global talent rankings, and C Studios‘ What Talent Wants research.
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