City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
How to Develop an Innovation Placemaking Strategy in Five Simple Steps
Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences
Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.
How City Branding Can Support Sustainable Urban Development – Research Findings
How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.
Gary Warnaby on City Marketing and Branding Retail Destinations
Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
The Beauty of the Less Significant — City Branding by Other Means
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.