City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Not Just About Money: How Cities Become Leaders in Talent Attraction
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
City Branding: To Flag or Not to Flag?
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Monocle Quality of Life Survey 2016: Best Cities to Live in the World
The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.
Research Insight: A Short History of City Branding Research and Practice
In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
Mercer Quality of Living Ranking 2016: European Cities, Personal Safety
Key insights from the Mercer Quality of Living Ranking 2016: European cities lead, while personal safety has become a crucial factor for livability scores.
Research Insight: Branding Cities in the Age of Social Media
City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.