country of origin

Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect

Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.

Nicolas Papadopoulos on Country Image Research and Nation Branding Trends

Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.

Country Brand Ranking Latin America 2015 – Insights & Trends

FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.

Destination Branding Through National Airline: Example Air New Zealand

Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.

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