- Introducing: World's Best in Place Branding -spot_img

country of origin

Country of Origin is a key reason for and purpose of country brand positioning – or country branding. A well studied concept known as the country-of-origin effect, which can be positive (when a product from a specific country benefits from being associated with that country, for example Swiss watches), or negative, in which case we refer to a black cloud effect.

Learn more about this intriguing phenomenon in the following research summaries and reflections.

Interviews

Gregory Pomerantsev on Aviation, Travel and Place Branding

TPBO -
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Observations

Current State of Place Branding Practice in Asia

TPBO -
Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
Observations

Current State of Place Branding Practice in Latin America

TPBO -
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Uncategorized

Country Brands: Nation Branding En Vogue (Again)

Florian Kaefer -
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Case Studies

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Research Insights

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

TPBO -
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
1234Page 3 of 4
NEW: Story Competition!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon