destination
Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
7 Placemaking and Visitor Experience Lessons from Eastern Europe
Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
The Evolution of Destination Branding: Implications for Tourism Managers
Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.
Petra Trimborn on Destination Branding and Sustainability in Germany
Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Destination Check: Current State of Tourism Sustainability in the Philippines
Ecotourism expert Susan Santos de Cárdenas shares her thoughts on the current state of destination development and tourism sustainability in the Philippines.
Gary Warnaby on City Marketing and Branding Retail Destinations
Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.