Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Read more
Themba Khumalo on South African Tourism’s approach to destination marketing and how it addresses the coronavirus crisis.
Read more
Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the “brutally local” theme.
Read more
Azerbaijan wasn’t well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Read more
Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Read more