Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
Roberto Bruni on Place Marketing, Technology and the Future of Places
Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.
Kobby Mensah on Ghana’s Next Chapter in Tourism and Place Positioning
Kobby Mensah discusses Ghana’s tourism positioning, investment, digitalisation and the need to broaden its international story beyond heritage and culture.
Peloponnese
Discover how the Peloponnese connects myth, landscape, and innovation through a new place brand rooted in sustainability and local identity.
Liisa Kokkarinen on How Finland Built a National Standard for Sustainable Tourism
Liisa Kokkarinen shares how the Sustainable Travel Finland program is shaping Finland’s reputation as a global leader in sustainable tourism.
Lisa Barrett on Rethinking Tourism at Destination Canada
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.