Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
How to Use Data to Support Place Branding and Location Promotion
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Good Practice Stories: How Important for Sustainable Destination Brands?
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Can Destination Branding Influence Sustainable Travel Behavior?
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Climate Emergency or Pandemic: How Global Issues Impact Destination Branding
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Sustainability Awards: How Useful for Destination Branding?
Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.