Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Hot Destinations in 2023 for Talent, Investors, Tourism
Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Innovative Place Branding for Sustainability: Obstacles & Challenges
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa
Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Tasmania
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Rod Crider on Economic Development in the USA: Then and Now
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.