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Economic Development

Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.

Expert Advice

Innovative Place Branding for Sustainability: Obstacles & Challenges

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Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Expert Advice

How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa

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Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Interviews

Rod Crider on Economic Development in the USA: Then and Now

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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Expert Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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