Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Jos Vranken on COVID-19, Overtourism and Holland’s Sustainable Destination Strategy
Jos Vranken, then Managing Director of NBTC Holland Marketing, on Perspective 2030, restructuring a national tourism board around four domains, and cutting marketing resources to build destination development.
Emma Björner on Sustainable Tourism and Place Branding
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Place Brand Trigger Explained – TPBO Strategy Innovation Lab
Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.