Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Gothenburg
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Claude Wagner on the Fragility and Future of Place Branding in Switzerland
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
Europe’s Best Cities 2026: Why Global Urban Leaders Still Dominate the Rankings
Resonance’s Europe’s Best Cities 2026 ranking reveals how livability, culture and connectivity shape Europe’s most competitive cities.