Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Utrecht: Why Regional Talent Markets Matter
Robert Snoeijenbos on how Utrecht's regional talent market helps professionals change jobs without having to leave the region.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Roberto Bruni on Place Marketing, Technology and the Future of Places
Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.
Denmark: One National Story, More Precise Talent Targeting
Dan Rosenberg of Copenhagen Capacity explains how Denmark combines one national talent story with more precise targeting of specialised professionals.
The State of Talent Attraction in 2026: From Campaigns to Infrastructure
What 43 places across Europe and North America reveal about talent attraction, from who owns it to the services, funding and systems behind the proposition.
Vilnius
Discover how Vilnius, Lithuania, is building a more visible, accessible and welcoming city for international talent, from arrival to integration.