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Europe

Ireland Country Performance, Brand Strength and Reputation

Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.

Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation

Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.

Rafael Enzler on Placemaking in Switzerland

Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.

Why Switzerland? Country Report

Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.

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