Europe

Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.

Luuk Helleman on How The Hague Is Rethinking City Branding

Case Studies & Examples

Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch

Interviews

Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better

Case Studies & Examples

Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences

Case Studies & Examples

Gothenburg

Case Studies & Examples

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Case Studies & Examples

Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding

Interviews

Claude Wagner on the Fragility and Future of Place Branding in Switzerland

Interviews

Europe’s Best Cities 2026: Why Global Urban Leaders Still Dominate the Rankings

Insights & Perspectives

Maria Hardenberger Sverka on Branding Greater Copenhagen Region

Case Studies & Examples

Greater Copenhagen Region

City Showcases

Peloponnese

Destination Showcases

Venlo

City Showcases

Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands

Case Studies & Examples

Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands

Interviews

Kata Varblane on Leading Estonia’s Evolving Nation Brand Strategy

Interviews
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