Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Mayra Nieto on Sustainability Strategies at Park Güell, Barcelona
Mayra Nieto on how Barcelona cut visitor numbers to Park Güell's Monumental Zone from 9 million to 2 million a year, capped simultaneous access at 400 people, and kept resident access free.
Xavier Suñol Ferrer of Barcelona City Council on Tourism and Sustainability
Xavier Suñol Ferrer of Barcelona City Council on 30 million visitors a year, suspending accommodation licences, and measuring success by resident perception surveys.
Chris Fair on the Branding and Marketing of Cities and Destinations
Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain
Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Martin Boisen on City Branding, Marketing and Place Management
Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.