France
France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Some Thoughts on Country Brand and Reputation of France
Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
Christophe Alaux on Place Marketing in France
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.