France
France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.
Nantes – City Performance, Brand Strength and Reputation
Explore how Nantes performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Toulouse – City Performance, Brand Strength and Reputation
Explore how Toulouse in France performs in rankings of economic competitiveness, city brand strength, reputation, livability, urban sustainability.
France – Country Performance, Brand Strength and Reputation
Snapshot of global rankings on France: its economic competitiveness, sustainability performance, country brand strength, soft power and reputation.
Paris – City Performance, Brand Strength and Reputation
Explore Paris, its economic competitiveness and sustainability, city brand strength, livability and reputation, according to leading rankings.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.