France
France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.
Nantes – City Performance, Brand Strength and Reputation
Explore how Nantes performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Toulouse – City Performance, Brand Strength and Reputation
Explore how Toulouse in France performs in rankings of economic competitiveness, city brand strength, reputation, livability, urban sustainability.
France – Country Performance, Brand Strength and Reputation
Snapshot of global rankings on France: its economic competitiveness, sustainability performance, country brand strength, soft power and reputation.
Paris – City Performance, Brand Strength and Reputation
Explore Paris, its economic competitiveness and sustainability, city brand strength, livability and reputation, according to leading rankings.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Michael Dodds on Destination Sustainability Strategies in France
Michael Dodds on branding Normandy and Brittany, why what is good for visitors should be good for locals, and the political obstacle: tourist office directors are ready to be destination managers, but the role is not yet accepted.