- Introducing: World's Best in Place Branding -spot_img

France

France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.

Country Profiles

France – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Snapshot of global rankings on France: its economic competitiveness, sustainability performance, country brand strength, and reputation for fdi and talent attraction.
City Profiles

Paris – Urban Sustainability, City Brand Strength, and Reputation

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What rankings say about Paris, its sustainability, city brand strength, livability, attractiveness for investors, talent, and reputation.
Interviews

Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

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Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Interviews

Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends

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Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Insights & Advice

Digital Country Index 2017: Winners, Losers and Trends

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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Insights & Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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