France – Page 2 – The Place Brand Observer

Place branding examples for economic development professionals

4 Place Branding Examples to Inspire Economic Development Professionals

5 February 20173 February 2017 The Editorial Team Canada, France, Ireland, strategy, urban development

Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.

Case Studies City Branding Place Branding

How to Brand a City Region: Example ONLYLYON, France

13 December 201618 January 2018 The Editorial Team city image, city marketing, Europe, France, premium access, reputation

City branding case study – example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.

Case Studies City Branding Destination Branding Place Branding

Branding Cities Through History and Culture: Example Verona and Cannes

20 September 20169 March 2019 The Editorial Team brand positioning, city brand, city image, Europe, France, Italy, Svetlana Masjutina

Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.