Current State of Place Branding Practice in Europe
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Read more
France
France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.
4 Place Branding Examples to Inspire Economic Development Professionals
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Read more
How to Brand a City Region: Example ONLYLYON, France
City branding case study – example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Read more
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Read more
Some Thoughts on Country Brand and Reputation of France
Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
Read more