Good Country Index
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
Ireland came first in the 2014 edition of the Good Country Index by Simon Anholt and Robert Govers, and has led to quite a stir. Thoughts & reflections.
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