The Good Country Index by Simon Anholt is an ambitious project to measure the impact of countries on citizens abroad, and as such an important indicator for public diplomacy professionals. Learn about the latest findings, insights, thoughts and interpretations of the Good Country Index.
Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
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