Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
Peru: From Heritage to Culinary Fame
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Chile: Reaching for the Stars with Astrotourism
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Myriam Gómez of Marca Chile on Country Branding Strategies
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Larissa Perdomo on Brand Uruguay and Country Branding
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Medellín – City Performance, Brand Strength and Reputation
Explore Medellín's economic performance, its sustainability, city brand strength and reputation, according to international rankings.