Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Myriam Gómez of Marca Chile on Country Branding Strategies
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Larissa Perdomo on Brand Uruguay and Country Branding
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Medellín – City Performance, Brand Strength and Reputation
Explore Medellín's economic performance, its sustainability, city brand strength and reputation, according to international rankings.
Isabella Falco on the Success Strategy Behind Brand Peru Country Branding
Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.