- Introducing: World's Best in Place Branding -
Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Caio Esteves on Place Branding in Brazil and Latin America
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Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
Destination Check: Current State of Tourism Sustainability in Costa Rica
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Glenn Jampol shares his thoughts on the current state of tourism sustainability in Costa Rica, a leading destination for ecotourism and responsible tourism experiences.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
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Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Country Brand Ranking Latin America 2015 – Insights & Trends
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FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.
Fernando Prado on Place Brands and the Reputation of Cities and Countries
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Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.
Country Brands in Latin America – Trends, Challenges, Opportunities
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Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.
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