Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Current State of Country Brands in Latin America: The Voice of the Protagonists
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
Héctor Greco on Building a Community-Driven Brand for San Andrés Island
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
N/LF – Agency Profile
N/LF helps cities thrive by integrating place branding, placemaking, and strategic foresight to navigate uncertainties and drive sustainable growth.
Reputation Lab – Company Profile
Meet Reputation Lab - a leading advisory firm dedicated to managing and enhancing the most critical intangible assets: reputation and brand.
Gustavo Koniszczer
What does it take to create a strong country brand? Gustavo Koniszczer knows. Explore his work with FutureBrand and his speaker profile here.