Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Costa Rica
Costa Rica excels in country branding with a strong reputation for sustainability and innovation. Learn about its talent, fdi and tourism appeal.
Universities as Reputation Infrastructure: 2026 Latin America Higher Education Rankings
The 2026 Latin America university rankings show how higher education shapes national reputation, talent attraction, and global positioning across the region.
Current State of Country Brands in Latin America: The Voice of the Protagonists
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
Héctor Greco on Building a Community-Driven Brand for San Andrés Island
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
N/LF – Agency Profile
N/LF helps cities thrive by integrating place branding, placemaking, and strategic foresight to navigate uncertainties and drive sustainable growth.