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Latin America

Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.

Gustavo Koniszczer: FutureBrand Hispanic America

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What does it take to create a strong country brand? Gustavo Koniszczer knows. Explore his work with FutureBrand and his speaker profile here.
City Profiles

Bogotá – Sustainability Performance, City Brand Strength, and Reputation

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Snapshot of global rankings and indices on Bogotá’s sustainability, attractiveness for investors and talent, its city brand strength, and reputation.
Interviews

Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management

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Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.

FutureBrand

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Country Profiles

Chile – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Chile's sustainability performance, its country brand strength and reputation, according to leading rankings and indices.
Country Showcases

Costa Rica: Leading with Sustainability and Innovation

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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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