Latin America

Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.

Interviews

Adriana Acosta on Costa Rica’s Strategy to Attract Sustainable, High-Value Investment

Editorial Team -
Interview with Adriana Acosta of PROCOMER, on Costa Rica’s strategy to attract sustainable, high-value investment.
Country Showcases

Costa Rica

Editorial Team -
Costa Rica excels in country branding with a strong reputation for sustainability and innovation. Learn about its talent, fdi and tourism appeal.
Insights & Perspectives

Universities as Reputation Infrastructure: 2026 Latin America Higher Education Rankings

Editorial Team -
The 2026 Latin America university rankings show how higher education shapes national reputation, talent attraction, and global positioning across the region.
Insights & Perspectives

Current State of Country Brands in Latin America: The Voice of the Protagonists

Editorial Team -
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
Interviews

Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding

Editorial Team -
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
Interviews

Héctor Greco on Building a Community-Driven Brand for San Andrés Island

Editorial Team -
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
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© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.