Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Constanza Cea on How Chile is Creating Future
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Costa Rica Country Performance, Brand Strength and Reputation
Costa Rica's economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.