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Latin America

Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.

Country Reports

Costa Rica Showcase

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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.

Adriana Acosta: Leading Costa Rica’s Country Branding Strategies

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Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.
Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
City Profiles

Mexico City Performance, Brand Strength and Reputation

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Mexico City performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
City Profiles

Buenos Aires City Performance, Brand Strength and Reputation

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Buenos Aires city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Research Insights

Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin

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Discover Aglaé Perrin's insights on Nation Branding in Latin America & Caribbean and her unique findings on Costa Rica's brand strategy.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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