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Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Country Brand Ranking Latin America 2015 – Insights & Trends
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FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.
Fernando Prado on Place Brands and the Reputation of Cities and Countries
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Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.
Country Brands in Latin America – Trends, Challenges, Opportunities
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Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.
Gustavo Koniszczer on Country Branding in Latin America
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Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Commonalities in the Management of Country Brands in Latin America
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Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
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