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Latin America

Lina Maria Echeverri on Country Branding in Latin America

Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.

How Presidents Influence Country Brands: Examples from Latin America

Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

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