- Cómo el Marketing Experiencial Ha Cambiado el Marketing de Destinos
- Los 5 Mejores Casos de Estudio y Ejemplos de Branding Ciudad: Cómo Lo Hacen
This post on the main challenges of keeping a city, regional or country brand alive and flourishing follows our earlier article on the key success factors for sustainable place brand management.
The thing is, although there is no shortage of case studies and examples on place brand strategy development, very little information exists on how cities, regions and countries can nurture and sustain (manage) their place brands, once the development phase is completed, and the strategy consultant gone.
We asked our virtual expert panel for advice on the main challenges putting the survival of place brands at risk.
Reading through the many answers, we identified the following main challenges which might prevent place brands from succeeding in the mid- to long-term.
Tip: Through our Information Scout service we can help you find answers to questions you may have linked to your very specific situation and place. If you'd like to see an example of what an information scout report looks like, please email us.
You'd like to read the full story? Please log in or (if you are not yet a subscriber) support our work by joining TPBO Premium.
Stay up to date on latest place brand insights, strategies, stories and examples: join our mailing list! You'll receive an email summary of highlights every month. Benefit from more frequent updates by following us now on LinkedIn, Facebook or Twitter!
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.