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Place Brand Researchers

Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.

Interviews

Ares Kalandides on Place Management and Urban Planning

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INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.
Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

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Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Interviews

Magdalena Florek on City Branding and Destination Marketing

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Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Interviews

Maria Cristina Paganoni on City Branding and New Media

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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Interviews

Robert Govers on Place Branding Theory and Practice

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Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Interviews

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

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Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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