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Place Brand Researchers

Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.

Interviews

Keith Dinnie, Place Branding Scholar and Advisor

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Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Interviews

Sebastian Zenker on Place Marketing and City Branding

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Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.
Interviews

Christophe Alaux on Place Marketing in France

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Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Interviews

Nick Cull, Professor of Public Diplomacy at USC Annenberg

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USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
Interviews

Lina Maria Echeverri on Country Branding in Latin America

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Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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