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place brand researchers

Mihalis Kavaratzis on How to Succeed in City Branding and Place Marketing

Mihalis Kavaratzis of the University of Leicester discusses the future of place marketing and why we need to rethink place branding.

Magdalena Florek on City Branding and Destination Marketing in Poland

Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.

Maria Cristina Paganoni on City Branding and New Media

Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.

Robert Govers on Place Branding Theory and Practice

Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).

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